Blackpool is to get a tourism boost with a voucher scheme to encourage people to visit out of season.
The new rail pass and vouchers for popular tourist attractions are at the heart of a plan to return domestic tourism to pre-pandemic levels by 2022 and international tourism by 2023.
The £10 million voucher scheme will be launched by The National Lottery this autumn to encourage trips beyond the peak summer season, with people having the chance to claim vouchers to redeem at tourist attractions across the UK between September 2021 and March 2022.
A rail pass for “staycationers” will also be launched later this year, helping to make it easier for domestic tourists to get around the country. The new pass will build on the success of the BritRail pass, which is sold through VisitBritain and currently gives international visitors flexible travel across the country, as well as providing discounted entry to tourism attractions.
Welcoming the news, Blackpool South's Conservative MP, Scott Benton said:
“Blackpool, like so many English seaside towns has been hit hard by the pandemic.
“I hope this scheme will encourage people to come and visit us here, to see what a great place Blackpool is to visit whatever the time of year.”
Tourism Minister Nigel Huddleston MP said:
“Our brilliant tourism sector is one of our country’s greatest assets, making a huge contribution to our economy and delivering jobs across all communities.
“This is why we’ve provided it with £25 billion in support so far during the Covid-19 pandemic. The Tourism Recovery Plan is our blueprint for how the sector can build back better from the pandemic, even faster than forecasts predict. It’s been a challenging year for the tourism sector, especially for our cities, but I know they stand ready to welcome visitors back and I encourage everyone to rediscover the UK’s fantastic tourism offer.”